Calling radio “talk shows” can be a useful way to educate and inform the public about an advocacy issue. The key concept to grasp in talk radio is “talk.” It is a conversation between the host and the caller. Think of it as calling a friend and persuading him/her to go to one movie and not another. There are important “hints” to keep in mind that will lead to more success when using this media strategy to achieve an advocacy goal:
- Listen carefully, know your audience.
Before calling, listen to the show a few times so you know its slant.
- Time and time again:
Some shows are taped and thus take calls at a different time than their air time. Check the show or station web site for details.
- The early bird catches the worm.
The earlier you call, the higher your changes of getting on the line. Be prepared to be put on hold and stay on the phone for a while.
- If at first you don’t succeed, call, call again.
There is no rule for the number of calls you can make. Keep calling to ensure that you will get through.
- Have a plan.
Your moment will be brief—don’t call in unprepared. Identify two or three main points you want to focus on, have them ready before the phone call and repeat them, don’t get in over your head.
- KISS (Keep It Simple, Stupid).
Radio hosts and listeners are not the most patient bunch. Make sure you have an easy, short summary of the point you want to make. You will probably have about 30-60 seconds to make your point. Think in sound bytes and begin with your most important point. The more clear and concise you are, the better your chances of getting and staying on the air.
